Getting your logo right

A good logo is what helps your public remember your business. The right one can be one of your strongest marketing tools.

To choose a logo for your business:

1. Give some thought to what you want your business to represent in terms of quality, creativity, and value.
2. Check out your competition. What type of logos are they using? You don't want to be similar or your logo will not differentiate you from them.
3. Colors and shapes need to be evaluated. Are there any that would provide negative or positive effects in your industry?
4. Locate a good graphic artist. Providing them with the information about your business, its name, and any other relevant information, contract with them to design you a number of possible logos.
5. Test market the logos with family, friends, and potential clients.
6. Ask the graphic artist to revise the logo based on the input you have received.
7. Test market and revise one more time.
8. If desired, trademark the logo.
9. Have your letterhead, business cards, signs and packaging printed!

Tips:

Always add the name of the business under the logo. That helps customers in associating it with your business.

Logos do not necessarily need be a graphic icon. Graphically customising your business name can also be quite effective.

When using a graphic designer, be certain to acquire all legal rights for present and future use.

This article first appeared on www.smallbusinessnotes.com

See some of our logo designs. Contact us regarding your logo design.

... back to home